Joining the IPL 2018 bandwagon, Snapchat on Monday announced its partnership with four teams.The partner IPL teams, namely the Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils, and Rajasthan Royals, have united Snapchat’s Official Stories. Snapchat has also additionally released a lot of new innovative tools to let fans support their favourite team employing the Snapchat app.
The list of tools which have been designed specifically for IPL 2018 lovers comprises custom Stickers, Filters, and Lenses. Among other programs, IPL-focused Lenses will change users into a helmeted player with the team anthem playing the backdrop. These Lenses are pushed automatically in every team’s state. Otherwise, users can scan their favourite team’s Snapcode from Snapchat to start the action.
Snaps created from the four spouse IPL teams will be featured in the Discover part of this Snapchat program. All these are touted to provide fans with exclusive glimpses of the action that won’t be available through other resources.
“We’re so excited for Snapchatters to be able to grab behind the scenes action by their favorite players, cheers teams, and also share at the IPL 2018 frenzy with their friends and family!”
Previously, Hotstar declared virtual reality (VR) streaming of IPL matches this season through its electronic platform. Telcos such as Reliance Jio, BSNL, and Airtel additionally announced their offerings for IPL 2018. Moreover, the Airtel TV app began offering free IPL access via Hotstar.